I don’t buy (or wear) suits very often but when I do I remember what a splendid experience it is: getting measured up, trying on (too) pricey jackets and trousers and feeling important for the briefest of moments.

“Would sir like to try on the pin stripe?” says the unfeasibly posh shop assistant.

“Yes, why not?” I yawn back with a disinterested air.

It’s a self-aggrandising bit of theatre, which lasts right up until the moment I whip out my battered Maestro card that hasn’t been upgraded since university.

When I wear the suit for the first time – before it goes all saggy and ceases to look good – it whispers to me: “stand up straight, look people in the eye and hold your glass just so.”

This is where your money goes. In simple terms the more cash you spend, the more joie de vivre and received gravitas you get. But how much JDV can you expect from a suit when it costs less than a branded t-shirt?

We at LaunchLab.co.uk are far from fashionistas, but the concepts of ‘suit’ and ‘£15’ just don’t sit well together. Tesco doesn’t care. It reckons it’s on to a winner with the UK’s first suit that’s cheaper than a round of Fantas.

It’s not the first ‘cheap suit’, Asda launched a similarly-bargain basement ensemble in January last year, but at £25 Tesco somehow undercuts it by a tenner. Where will it end? Maybe Lidl will bring out a suit where they pay you.

It’s unlikely that the Tesco/Asda cheap attire will threaten Saville Row (high street brands have already taken care of that), but as they say: if the suit fits, wear it.

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By Dan Matthews  on   Aug 26,2008

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Keywords

Tesco    Asda    suits    small business    discount    clothing   

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