
Damon Segal


Bernice Hurst


Charles Orton-Jones


Steve Van Dulken


Dan Matthews


Brian Chernett


Carmen Snipes


Twinkle

















Selling is the lifeblood of any business. It’s essential to the growth of an enterprise, and yet selling is often viewed as an inherent talent rather than something that can be learned, developed and measured.
Russell Ward, chief executive, Silent Edge, gives his top 10 tips on how you can become a better salesman, or how you can make your team sell better.
• Turn up on time, be presentable and look interested. It’s incredible how many people get this wrong.
• Plan, plan, plan! Know your product, your pitch and your company as well as you know your best friend.
• Sell more to your existing clients.
• Understand what the prospect wants and what they need – really the counterpoint to point number two. If the client is a small business, their needs will be very different from a multinational.
• Know your unique selling proposition (USP)! What’s unique or special about you, your offer, or your service?
• Deliver what’s been asked for. Find out what the customer wants, then give it to them!
• Be a chameleon. Look, sound, smell and feel like the client or their company. Make them comfortable in your presence.
• Manage the client. Know in advance why you’re there, what you’re there to sell and what needs to be covered to get the deal.
• Close ‘em down. You’re there to sell – presumably they’re there to buy – so get on and sell and get out of there!
• Make sure your back-up team deliver. If the client wants it by Monday, make sure he or she gets it by Monday!











