Marketing in a downturn economy
Why should we keep marketing if no one is buying anything? Because even the best brands must carrying on catching the public's eye. Allow me to explain...  .
By Damon Segal Nov 17,2008 - Comments (0) - Rating (2 votes)

Manage your customer database
Jed Mooney, managing director of Datahold, one of the UK’s leading database management companies, describes why you must have a customer database and how to set about creating and managing one..
By Jed Mooney Nov 14,2008 - Comments (0) - Rating (2 votes)

Set up a social networking initiative
User-Generated Content (UGC) and social networking is an increasingly popular brand marketing tool for many large enterprises. It provides a fantastic opportunity for businesses to connect with existing customers and prospects with relatively ....
By LaunchLab.co.uk Nov 04,2008 - Comments (2) - Rating (1 votes)

Build rapport on the telephone
Rapport building is an essential part of the small business communication process. If you don't build rapport with potential customers or business partners on the phone it can fundamentally affect the outcome of ....
By Christine Knott Oct 30,2008 - Comments (0) - Rating (2 votes)

Mobile phone ads – can they help your business?
Carriers, content providers for mobile and handset manufacturers have all worked like mad recently to become the company that can offer the ultimate mobile internet solution.  .
By LaunchLab.co.uk Oct 18,2008 - Comments (0) - Rating (1 votes)

Appointing a marketing agency, part I
For small businesses, the prospect of finding and appointing a marketing agency is daunting. Where do you start?  How do you know if you’re talking to the marketing agency that's right for ....
By LaunchLab.co.uk Oct 02,2008 - Comments (0) - Rating (4 votes)

Online PR - Get the web talking about you
Online PR is not only a great strategy for driving more qualified traffic to your website. Placing press releases and articles on the web also helps increase visibility and search engine rankings ....
By Damon Segal Sep 28,2008 - Comments (0) - Rating (3 votes)

Appointing a marketing agency, part I
For small businesses, the prospect of finding and appointing a marketing agency is daunting. Where do you start?  How do you know if you’re talking to the agencies that are right for ....
By LaunchLab.co.uk Sep 19,2008 - Comments (0) - Rating (1 votes)

Appointing a marketing agency, part II
In part I of this article, Martin Jones, director of AAR, suggests preparing the ground for enlisting a marketing agency, understanding what you need from them, and planning the process to get ....
By LaunchLab.co.uk Sep 19,2008 - Comments (0) - Rating (1 votes)

Pitching to large firms - what to remember
BT Business and Cisco recently hosted a think-tank event bringing together leading authorities on business issues and practices to explore what large organisations look for when awarding contracts to smaller businesses. Three key ....
By LaunchLab.co.uk Sep 17,2008 - Comments (0) - Rating (1 votes)

PR your business
PR is an essential function of any modern organisation, regardless of size. Debbie Kelly of Ethos Public Relations explains what PR what it is, why you need it and how to get ....
By Debbie Kelly Jul 13,2008 - Comments (0) - Rating (1 votes)

Pricing your new product or service
Pricing a new product is a thorny issue for a new business. You should, of course, look at your market and review your competition along with your costs and your hoped-for profits ....
By Martin Brassell Jul 13,2008 - Comments (0) - Rating (1 votes)

Protect your new product
When developing a new product there is always a concern over how much security should be attached to it. Intellectual property (IP) laws provide rights over products to ensure ideas are not ....
By John Dodd Jul 13,2008 - Comments (1) - Rating (1 votes)

Improve your business' reputation
While business leaders consistently rank reputation as one of any company’s most valuable assets they are often unwilling to invest the time and resources necessary to build a strong reputation for their ....
By Mike King Jul 13,2008 - Comments (0) - Rating (1 votes)

Business sales and selling
James Barlow, chief executive of the Scottish Institute for Enterprise, gives his advice on how to perfect your sales technique..
By James Barlow Jul 13,2008 - Comments (0) - Rating (2 votes)

Launch a new product or service
Launching a product or service is a critical step for a start-up or early-phase business. Done successfully it can set the business on the path to growth and viability. Botched it can ....
By Steve Wood Jul 11,2008 - Comments (0) - Rating (2 votes)

Get business with your phone number part II
This guide sets out some of the ways you can maximise the gains from encouraging people to phone your business, and how to ensure they are handled correctly and that they receive ....
By Launchlab Contributor Jun 27,2008 - Comments (2) - Rating (0 votes)

Customer email databases
We’ve seen too many companies tried to improve data integrity and management when it’s too late. .
By Grant Keller Jul 12,2008 - Comments (0) - Rating (2 votes)