Marketing and PR can take many forms: online or offline, cheap or expensive, wide-ranging or localised. Each business has different marketing and PR requirements. This section tackles the issue and discusses ways in which your business can devise the marketing plan that nets you the best returns.

Newest Articles

Move to   << Prev 1 | 2 |  next>> 

Marketing in a downturn economy
Why should we keep marketing if no one is buying anything? Because even the best brands must carrying on catching the public's eye. Allow me to explain...  .
By Damon Segal Nov 17,2008 - Comments (0) - Rating (2 votes)

Set up a social networking initiative
User-Generated Content (UGC) and social networking is an increasingly popular brand marketing tool for many large enterprises. It provides a fantastic opportunity for businesses to connect with existing customers and prospects with relatively ....
By LaunchLab.co.uk Nov 04,2008 - Comments (2) - Rating (1 votes)

Appointing a marketing agency, part I
For small businesses, the prospect of finding and appointing a marketing agency is daunting. Where do you start?  How do you know if you’re talking to the marketing agency that's right for ....
By LaunchLab.co.uk Oct 02,2008 - Comments (0) - Rating (4 votes)

Online PR - Get the web talking about you
Online PR is not only a great strategy for driving more qualified traffic to your website. Placing press releases and articles on the web also helps increase visibility and search engine rankings ....
By Damon Segal Sep 28,2008 - Comments (0) - Rating (3 votes)

Appointing a marketing agency, part I
For small businesses, the prospect of finding and appointing a marketing agency is daunting. Where do you start?  How do you know if you’re talking to the agencies that are right for ....
By LaunchLab.co.uk Sep 19,2008 - Comments (0) - Rating (1 votes)

Appointing a marketing agency, part II
In part I of this article, Martin Jones, director of AAR, suggests preparing the ground for enlisting a marketing agency, understanding what you need from them, and planning the process to get ....
By LaunchLab.co.uk Sep 19,2008 - Comments (0) - Rating (1 votes)

PR your business
PR is an essential function of any modern organisation, regardless of size. Debbie Kelly of Ethos Public Relations explains what PR what it is, why you need it and how to get ....
By Debbie Kelly Jul 13,2008 - Comments (0) - Rating (1 votes)

Improve your business' reputation
While business leaders consistently rank reputation as one of any company’s most valuable assets they are often unwilling to invest the time and resources necessary to build a strong reputation for their ....
By Mike King Jul 13,2008 - Comments (0) - Rating (1 votes)

Customer email databases
We’ve seen too many companies tried to improve data integrity and management when it’s too late. .
By Grant Keller Jul 12,2008 - Comments (0) - Rating (1 votes)

Online marketing glossary
The following is a guide to commonly used phrases in the area of online PR and online search marketing. Your PR representative should understand how to exploit them all to your advantage..
By Launchlab Contributor Jul 12,2008 - Comments (0) - Rating (0 votes)

Online PR for small businesses
Online PR is crucial claims Simon Wharton of online marketing specialists PushON and Rob Baker of PR agency Artisan. This article explores why your business should master this much-underestimated resource..
By Rob Baker Jul 12,2008 - Comments (0) - Rating (1 votes)

Launch marketing, part I
Starting up is tough. Starting up is also very exciting and a real personal achievement. I say this because you’ll need as much excitement as you can muster for your first and ....
By Iain Scott Jul 11,2008 - Comments (1) - Rating (0 votes)

Launch marketing, part II
Iain Scott, founding director of design agency Base Creative, offers more tips on how to market your business at launch, on a small budget..
By LaunchLab.co.uk Jul 11,2008 - Comments (0) - Rating (1 votes)

Launch Marketing, part III
In the third and final instalment in this series, Iain Scott, founding director of design agency Base Creative, gives his concluding ideas on how to get your business noticed..
By Iain Scott Jul 11,2008 - Comments (0) - Rating (0 votes)

Your website's content and technology
The performance of a website (how fast it is, how reliable and accessible it is) is key to maintaining brand identity and reputation. .
By David Flower Jul 11,2008 - Comments (1) - Rating (0 votes)

Move to   << Prev 1 | 2 |  next>> 

Most Popular Articles

Move to   << Prev 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |  next>> 

Customer email databases
We’ve seen too many companies tried to improve data integrity and management when it’s too late. .
By Grant Keller Jul 12,2008 - Comments (0) - Rating (1 votes)

PR in a credit crunch
As the threat of global recession looms many small businesses are looking to reassess and reduce their overheads and marketing and PR activities are often the first to be cut..
By Kim Stoddart Jul 07,2008 - Comments (0) - Rating (1 votes)

Online PR - Get the web talking about you
Online PR is not only a great strategy for driving more qualified traffic to your website. Placing press releases and articles on the web also helps increase visibility and search engine rankings ....
By Damon Segal Sep 28,2008 - Comments (0) - Rating (3 votes)

Move to   << Prev 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |  next>> 

Business Videos

Move to   << Prev 1 |  next>> 

 

Company structure - Toby Sparrow ...

 

Marketing a launch - Jennifer ...

 

Importance of branding - Jennifer ...

 

Marketing a new product - ...

Move to   << Prev 1 |  next>> 

Product Reviews

Move to   << Prev 1 |  next>> 

Homepage MAKER 6

Homepage MAKER 6 Ultimate by bhv, is an out of the box business website kit ....

Rate this Product...

Move to   << Prev 1 |  next>>