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Home : Technology : Online Marketing

Online marketing has become one of the best ways to build your business brand, because it is comparatively cheap and can get your business seen anywhere in the world. This section shows you how to target your business' audience and hit them with crisp and effective online marketing campaign, without ruining the bottom line.

Newest Articles

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It's crunch time for small businesses
With a turbulent economic climate in which even banks are too afraid to lend to each other, small businesses are finding it harder to secure credit. The first instinct of ....

By LaunchLab.co.uk Nov 19,2008 - Comments (0) - Rating (2 votes)

Marketing in a downturn economy
Why should we keep marketing if no one is buying anything? Because even the best brands must carrying on catching the public's eye. Allow me to explain... .

By Damon Segal Nov 17,2008 - Comments (0) - Rating (2 votes)

Set up a social networking initiative
User-Generated Content (UGC) and social networking is an increasingly popular brand marketing tool for many large enterprises. It provides a fantastic opportunity for businesses to connect with existing customers and prospects with relatively ....

By LaunchLab.co.uk Nov 04,2008 - Comments (2) - Rating (1 votes)

PageRank how important is your website?
PR stands for Public Relations. It also stands for Proportional Representation. But in the world of internet marketing, PR means PageRank. And it is the key to successful exploitation of the internet..

By Damon Segal Oct 11,2008 - Comments (0) - Rating (3 votes)

Online PR - Get the web talking about you
Online PR is not only a great strategy for driving more qualified traffic to your website. Placing press releases and articles on the web also helps increase visibility and search engine rankings ....

By Damon Segal Sep 28,2008 - Comments (0) - Rating (3 votes)

Lisa & Rick Sanderson, Buy-Local.net
How did a husband and wife team turn their passion for food into a virtual, online farmers' market?.

By James Cleverly Sep 22,2008 - Comments (0) - Rating (2 votes)

Start selling online
With online spending growing at over 50 per cent year-on-year, it’s hardly surprising that more and more companies are doing business online..

By Bruce Townsend Jul 13,2008 - Comments (0) - Rating (1 votes)

Understand Web 2.0
You can tell that a concept has been become truly fashionable when it comes to the notice of the general (paper-based) press. "Web 2.0" has got there a while back, which is ....

By David Bowen Jul 12,2008 - Comments (0) - Rating (0 votes)

Customer email databases
We’ve seen too many companies tried to improve data integrity and management when it’s too late. .

By Grant Keller Jul 12,2008 - Comments (0) - Rating (1 votes)

Multilingual SEO for business
Businesses are not optimising their sites for international markets, and could be missing out on up to 95 per cent of their target audience. That’s why multilingual SEO is crucial..

By Greig Holbrook Jul 12,2008 - Comments (0) - Rating (1 votes)

Online marketing glossary
The following is a guide to commonly used phrases in the area of online PR and online search marketing. Your PR representative should understand how to exploit them all to your advantage..

By Launchlab Contributor Jul 12,2008 - Comments (0) - Rating (0 votes)

Online PR for small businesses
Online PR is crucial claims Simon Wharton of online marketing specialists PushON and Rob Baker of PR agency Artisan. This article explores why your business should master this much-underestimated resource..

By Rob Baker Jul 12,2008 - Comments (0) - Rating (1 votes)

Launch marketing, part II
Iain Scott, founding director of design agency Base Creative, offers more tips on how to market your business at launch, on a small budget..

By LaunchLab.co.uk Jul 11,2008 - Comments (0) - Rating (1 votes)

Launch Marketing, part III
In the third and final instalment in this series, Iain Scott, founding director of design agency Base Creative, gives his concluding ideas on how to get your business noticed..

By Iain Scott Jul 11,2008 - Comments (0) - Rating (0 votes)

Your website's content and technology
The performance of a website (how fast it is, how reliable and accessible it is) is key to maintaining brand identity and reputation. .

By David Flower Jul 11,2008 - Comments (1) - Rating (0 votes)

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