Brian Chernett
Brian Chernett is founder and Executive Chairman of The Academy for Chief Executives. He has 25 years' experience as managing director of private and public companies, including subsidiaries of Booker Bros McConnell, the Landmark Group, and several other major companies.
Brian firmly believes that, in this ever-changing environment, the key to staying ahead of the competition lies in effective networking, talking to people, being aware of impending changes and always being prepared to take action if the situation calls for it.
Articles
Managing your people - a matter of routine
I know a lot of chief executives who consider themselves to be very good leaders but not as good at managing people and motivating them.
By Brian Chernett on
Oct 28,2008
- Comments (1) - Rating (2 votes)
I know a lot of chief executives who consider themselves to be very good leaders but not as good at managing people and motivating them.

Mental fitness is key to doing business
In this article, I want to examine the idea that keeping fit is about both body and mind and how important it is to remain active mentally.
By Brian Chernett on
Oct 22,2008
- Comments () - Rating (2 votes)
In this article, I want to examine the idea that keeping fit is about both body and mind and how important it is to remain active mentally.

Talented people must want to stay
Having the right people ‘on the bus’ (as Jim Collins put it in his book ‘Good to Great’) is a must for any business. So how is it that some businesses seem ...
By Brian Chernett on
Oct 14,2008
- Comments (1) - Rating (3 votes)
Having the right people ‘on the bus’ (as Jim Collins put it in his book ‘Good to Great’) is a must for any business. So how is it that some businesses seem ...

Success breeds failure
I enjoy the game of Cricket. Last year, I watched with amazement as the seemingly invincible Australian one-day side slumped into a run of five straight defeats by England and New Zealand that, ...
By Brian Chernett on
Oct 09,2008
- Comments (1) - Rating (1 votes)
I enjoy the game of Cricket. Last year, I watched with amazement as the seemingly invincible Australian one-day side slumped into a run of five straight defeats by England and New Zealand that, ...

Cains “death proof” no longer?
A couple of weeks ago, a certain Carmen Snipes predicted that beer brand Cains was “death proof” because of a priceless (and free) endorsement from a certain Quentin Tarantino.
By Brian Chernett on
Jul 29,2008
- Comments (1) - Rating (0 votes)
A couple of weeks ago, a certain Carmen Snipes predicted that beer brand Cains was “death proof” because of a priceless (and free) endorsement from a certain Quentin Tarantino.

Not getting the right answers? Ask a better question.
Sometimes we can be our own worst enemy. When the company needs us to be at our best and most inventive, we get stuck and find ourselves unable to answer important questions ...
By Brian Chernett on
Jul 29,2008
- Comments (1) - Rating (0 votes)
Sometimes we can be our own worst enemy. When the company needs us to be at our best and most inventive, we get stuck and find ourselves unable to answer important questions ...

Unwritten management ground rules
Despite the efforts that you may put into developing written procedures manuals and training, there are rules that everyone works to that are not written down.
By Brian Chernett on
Jul 26,2008
- Comments (1) - Rating (0 votes)
Despite the efforts that you may put into developing written procedures manuals and training, there are rules that everyone works to that are not written down.

The Vision Thing
I was once told the story of two business leaders who were sitting on a bench looking into the night sky. “Which is the nearest”, asked one, “the moon or Nebraska?”. “Simple”, ...
By Brian Chernett on
Jul 10,2008
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I was once told the story of two business leaders who were sitting on a bench looking into the night sky. “Which is the nearest”, asked one, “the moon or Nebraska?”. “Simple”, ...

Health of your business
We all get ill sometimes. It is a fact of life and one that, for most of us, may mean a day or two on reduced power or off work altogether. Sometimes, ...
By Brian Chernett on
Jul 07,2008
- Comments (1) - Rating (0 votes)
We all get ill sometimes. It is a fact of life and one that, for most of us, may mean a day or two on reduced power or off work altogether. Sometimes, ...

Networking Effectively
Networking is an important skill for Chief Executives and networking generally can lead to all sorts of benefits in business as new suppliers, advisers and advocates emerge.
By Brian Chernett on
Jul 04,2008
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Networking is an important skill for Chief Executives and networking generally can lead to all sorts of benefits in business as new suppliers, advisers and advocates emerge.

Inspiring others to take action
As the CEO or director of a business, it is your role to take the Company in directions that they may not understand or want to take.
By Brian Chernett on
Jul 01,2008
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As the CEO or director of a business, it is your role to take the Company in directions that they may not understand or want to take.

